Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

+7 (495) 847–69–80

Street interactive navigation BC "White Square"

Implementation of street interactive navigation for the White Square business center

Ensuring the smooth operation of an interactive kiosk is a very non-trivial task, but it is much more complicated if the kiosk is installed in the open. Initsium successfully implemented a street interactive navigation project for the White Square business center.

The White Square business center is one of the most famous and high-quality office complexes in Moscow and consists of three Class A buildings located on an area of almost 74,000 square meters and connected by pedestrian zones. The White Square Business Center is a project of several well-known international development companies and is managed by O1 Properties.

  • Москва
  •  2015
  •  O1 Properties


An interactive navigation system with three-dimensional maps of the business center and the surrounding area is implemented on the universal Directorix 3.0 platform. This is one of the first projects implemented on the new version of the already proven software product.

The kiosk is installed opposite the exit from the Belorusskaya metro station. Outdoor installation of the kiosk in a busy place contributes to the fact that the kiosk is used not only by visitors to the business center, but also guests and residents of the capital. Especially for them, the kiosk’s interface implements online widgets that allow you to find out the weather forecast, exchange rates, get information about the traffic situation in the city, as well as find out the schedule of Aeroexpress trains departing from the nearby Belorussky Station.


The street version of the Specium kiosk is made of galvanized steel, the welds are treated with a special zinc-based anti-corrosion compound. Process hatches and locks are water and dust resistant and comply with IP 65.

A special filter protects electronic components from fine dust and at the same time ensures effective air circulation inside the kiosk. The two-stage climatic cooling and heating system guarantees uninterrupted operation of the kiosk in the range of ambient temperatures from -40 to +50 degrees Celsius.


The kiosk has an ultra-bright professional LG 47WX50M display (with a maximum brightness of 2000 cd / m), which ensures comfortable work, even in direct sunlight. The kiosk is equipped with a light sensor and automatically adjusts the brightness of the display, thereby ensuring comfortable operation at any light level. The display is protected by vandal proof glass. The touch screen is implemented using modern projection-capacitive technology.

The most difficult task in this project was to ensure the smooth operation of the hardware-software complex. Outdoor installation put forward completely contradictory requirements for equipment. In the warm season, the electronic filling must be cooled, in winter to maintain a positive temperature in the kiosk. The kiosk must have an effective ventilation system and at the same time it is necessary to provide reliable protection against street dust.