Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

+7 (495) 847–69–80

Interactive showcase for MTS

We invent, create and prove the cost-effectiveness of Russia's first interactive storefront in the MTS retail chain

How to turn a visitor aimlessly looking at shop windows into a buyer ready for purchase? And what if the usual methods - smiling staff, promotions and discounts, a loyalty program - are already involved?

An original, powerful tool for converting a visitor into a buyer is an interactive showcase. MTS became the first company to establish it in Russia.

The showcase attracts customers with its unusualness - on seemingly absolutely transparent glass, bright, clear images light up with which you can interact. And then the client turns to the content of the storefront - the range.

  • Москва
  •  2010
  •  «МТС»

Convenient and transparent

An interactive showcase displays a complete catalog of products not only from the store, but from the entire network. This is very convenient if it is impossible to place the entire range of goods in the store. The client is able to select and order directly through the window a product available on the network but not physically located in the store. The buyer can select and compare several products according to their characteristics.

The technical side of the issue is far from as complicated as it seems. A transparent film with infrared sensors is installed in a transparent display. The touch, perceived by the sensors, is transmitted to the processor, it changes the image on the display. In fact, an interactive showcase is the same touchscreen as on a smartphone, but larger in size.

The interactive storefront system is Know2Buy, currently available as part of Directorix Retail. The modular system allows you to add sections to the directory without rewriting the entire database. Adding content is done online, it is convenient both for the administration and for the buyer, who is always provided with only the latest information.

Video about the project