Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

+7 (495) 847–69–80

Interactive navigation TDK "Smolensky Passage"

Modern interactive navigation on the Directorix ™ platform on the new Specium Elite premium terminal model

the best of the best

TDK Smolensky Passage is a modern commercial and business complex of the European level, embodying a new format of “intellectual” luxury. The shopping gallery features famous brands and restaurants that shape the era. For a cult commercial property located right in the center of Moscow, interactive navigation should be of the highest quality. The demanding audience of the Smolensky Passage shopping center deserves to feel the premium system with every touch of the touch terminal. Equipment, quality of materials and workmanship, stylish appearance of the terminals, convenient software - all components of interactive navigation are made at the highest level.

  • Москва
  •  2016
  •  «Корпорация А.Н.Д.»

Premium in practice

During the implementation of the project for TDC Smolensky Passage, the engineers and designers of Initium did a great deal of work and produced a new model of the premium terminal: Specium Elite. The design is a single stylish monolith without a stand and other additional elements. The team of engineers used tempered glass panels to create the terminal, covering about 90% of the surface of the device. To match the interiors of the Smolensky Passage shopping mall, full-color digital printing is applied to the glass. Spectacular end lights in addition to the front highlight the graceful shape of the terminal. The premium model is easy to maintain and has a simple design for quick access to internal components. Specium Elite combines the innovations of interactive equipment and the impeccably sustained showy style of a premium commercial property.

Time for innovation

Luck or not, but even before the order for interactive navigation by TDK "Smolensky Passage" Our team has been working on the creation of fundamentally new, high-end touchscreen terminal. As often happens in business, the idea of a quality product on time found a client who will appreciate the new technological achievements. It was decided that it was the center on Smolenskaya Square that would be the first facility where the Specium Elite debuted - a new diamond from the masters of interactive solutions Initium. On the basis of such perfect equipment, the latest version of Directorix™ interactive navigation works naturally. . The system is reliable and time-tested. Monthly it is used by millions of people in Russia and abroad. The functionality of the system includes the traditional features for this solution: turning the map relative to the visitor, contextual special offers of tenants, widgets for traffic jams and weather, etc. The system interface was redesigned by the Initsium team with special attention to observing the corporate identity of the customer.

Guaranteed quality

Initium specialists did a great job, put their hearts into the interactive navigation project of Smolensky Passage shopping and entertainment complex. Our team has implemented a solution that is fully consistent with the high level of the iconic commercial property. Visitors to the shopping center on Smolensky Square are demanding for shopping and entertainment. We are confident that with the advent of Directorix™ interactive navigation on Specium Elite terminals, visitors to Smolensky Passage will appreciate premium commercial real estate solutions. Cooperation continues over time and plans to further scale the administration of the project. In 2018, Smolensky Passage decided to continue working together and ordered a new batch of Specium Elite managed by DirectorixDirectorix™.

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