Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

+7 (495) 847–69–80

Interactive navigation in the shopping center "Semenovsky"

Initium has installed interactive pylons and a digital content management platform for other digital signage objects

  • Москва
  •  2018
  •  «Санъэй-Москва»

ORIENTAL FLAVOR

Every shopping center tries to stand out from everyone else. Semyonovsky shopping and entertainment center has an unusual right to uniqueness — it is the only shopping center in Moscow with a management company from Japan.

This project has also become somewhat special for Initium. Only three months passed from the moment of the application to the delivery of the project: a stunningly short time for such a project, and without loss in quality of execution.

DO WELL

In addition to the 4 interactive tables already available in the Mall, Initium installed 3 interactive pylons. The company combined its existing equipment with a multi-functional digital content management platform Directorix.

Now it is equally easy for the administration to replace content on pylons and tables — thanks to the adaptability of the system, it does not have to be downloaded twice. Directorix automatically converts the content based on characteristics of the device.

SUCCESSFUL COOPERATION

So the Initium gave the sec "Semyonovsky" two more unique features. At the moment, this is the only facility in Russia with terminals of different form factors and interactive navigation that uses both horizontal and vertical interfaces.

The first experience of working with a management company from Japan left only positive impressions. Initium hopes for further fruitful cooperation with Sun-Moscow.

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