Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

+7 (495) 847–69–80

Rowenta Lissima Promo Site

Development of the Russian promo-site of a unique device for straightening hair from the world brand Rowenta

New Aesthetics by Rowenta Lissima

Following the global trend for beautiful straight hair, the Rowenta brand introduced a unique hair straightening device, the Rowenta Lissima, on the Russian market. By order of Tarantula, our company has developed a promotional website to promote Rowenta Lissima via the Internet.

The «New Aesthetics from Rowenta Lissima» promotion site details the capabilities of the new hair straightener, provides information on where you can get it and what gifts you can receive later. But most importantly, the promotion site serves as a key link in the Miss BeLissima 2004 contest!

Design - «the charm of simple forms»

В разные времена эталоном красоты считались то высокие шиньоны, то ангельские кудряшки, то бутафорские напудренные локоны. Но всякий раз мода упрямо возвращалась к обаянию простых линий и форм.

It was with the use of «charm of simple forms» that the design of the Rowenta Lissima promotional site was created. The brand colors of the new Rowenta product, smooth straight lines, a few bright, eye-catching blocks and, of course, beautiful girls!

Initium.CMS and Miss BeLissima 2004

The key moment of promotion of the Rowenta Lissima promo site was the Miss BeLissima 2004 contest. All girls who want to «try on» a new image of «stylish straight hair from Rowenta Lissima» can register and upload their photo. In the resulting photo, with the help of computer design, the girl is changed her hairstyle - naughty curly curls, changed to a stylish hairstyle with perfectly straight hair.

  •  2004
  •  Rowenta

In the final of the «Miss BeLissima 2004» contest, 10 participants will meet. Nine of them will be selected by a professional jury as the owners of the most stylish transformations, and the tenth participant will be determined after summing up the results of voting among visitors to the promo site.

The content of the promo site, the personal sections of the participants and the organization of the contest were managed using the new version of the content management system of the Initsium.CMS website and a number of specially designed software modules: «Contestants», «Voting», «Mailing List».