Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

+7 (495) 847–69–80

Interactive navigation of "Okhotny Ryad" shopping center

Multilingual interactive navigators in the Okhotny Ryad shopping center»

Okhotny Ryad shopping center - the oldest store in Moscow, located in the heart of the Russian capital, has gained a reputation as a city landmark during its operation.

The complex architecture of the shopping center, an extensive system of entrances and exits requires a well-thought-out navigation system inside the building. Modern interactive navigators Directorix helped to cope with this task: made shopping easier. Visitors use navigators to find information about stores, ATMs, and restaurants of interest.

Our company regularly analyzes the statistics of customers ' requests and interests and shares information with the management of the shopping center.

Due to the proximity of the store to the historical center of Moscow, foreign visitors become frequent visitors. The multi-language capabilities of the Directorix interface allow you to reach this audience and offer them easy navigation through the shopping center.

  • Москва
  •  2009
  •  ОАО «УК Манежная Площадь»

PILOT PROJECT

The pilot project Smart Advertising (interactive advertising) as a tool for advertising and promoting the services of shopping center tenants was launched in Okhotny Ryad. In addition to placing interactive advertising, kiosks are used for printing discount coupons and holding special promotions for tenants. Positive statistics on the effectiveness of this program, obtained by our company, confirmed the fact that the number of tenants of the shopping center "Okhotny Ryad" participating in it is constantly growing.

Installation of navigators in the shopping center "Okhotny Ryad" is another proof that our company successfully adapts its projects for different clients, both for modern, innovative shopping and entertainment centers, and for traditional shopping centers in terms of architecture.

DO YOU KNOW?

The total area of the Okhotny Ryad shopping center is 62,711 square meters. About 30,000 square meters are available for rent. The largest tenant of the Okhotny Ryad shopping center is the Seventh continent - Five Stars supermarket. In the shopping center you can buy shoes, clothes, cosmetics, jewelry, accessories, goods for children, goods for sports. In total, there are more than 100 stores in Okhotny Ryad.

Other projects