Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

+7 (495) 847–69–80

Interactive navigation and digital signage of the SEC “GOOD!”

Implementation and maintenance of the digital content management system in the shopping center " OK!"by order of TPS" real Estate»

Area of the shopping center " GOOD!"it is 114,000 m2 and allows you to place all the variety of goods and services. The object is made in high-tech style, with the main emphasis on digital technologies integrated into the concept of the shopping center.

At the stage of developing the building concept, the Initium specialists performed all the necessary steps for the integration process of the hardware complex and offered to install 10 interactive terminals on the platform Directorix™, equipped with vertical advertising screens. The terminal is a single device with two screens: interactive and informational.

The content of the terminal is synchronized in the system. Advertising banners on interactive terminals and advertising screens are displayed to visitors at the same time, in the same places of the shopping center. Platform Directorix™ version 3.0 provides detailed statistics on the use of terminals and the effectiveness of advertising placements on digtal signage screens.

3.0 provides detailed statistics on the use of terminals and the effectiveness of advertising placements on digital signage screens.

  • Москва
  •  2016
  •  ТПС «Недвижимость»

STATISTICS-GOOD!

  • 1 000 000 monthly ad banner impressions
  • 100 000+ contacts of Mall visitors with the system monthly
  • 70% visitors to the Mall regularly use interactive navigation
  • 3 minutes — minimum time for updating system content
  • 2 tenant cards viewed by a visitor in one session of interaction with the system
  • 1,5minutes — the average time a session of interaction with an interactive navigation

FUNCTIONALLY GOOD

System Directorix™ version 3.0 has extensive functionality with the ability to expand.

  • Unified content management system
  • Displaying banners and videos in standby mode
  • Detailed statistics of using the system
  • Detailed information about tenants
  • Search by product and service categories
  • Search for tenants by substring
  • Multi-functional interactive map
  • Traffic and Weather widgets»

WELL, WHEN TIMELY

Originally in the shopping center " GOOD!"as well as in the shopping center "Oceania", interactive navigation of foreign developers was planned. Those who showed incompetence when working with the shopping center "AVIAPARK".

The history of "Initium" shows that an error with interactive navigation is very expensive, as a rule, it is estimated by tens of thousands of visitors per month. Whether it's an error in the hardware or the system itself, or in everything at once — visitors to the Mall will quickly understand everything and stop visiting your stores.

Fortunately for the administration of the shopping center " GOOD!"this situation did not arise. The management of the shopping center got to the heart of the issue in time, and appealed to the "Initium". The result is known: thousands of satisfied visitors every day and the completed rental plan of the shopping center.

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