Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

+7 (495) 847–69–80

Digital pointers SEC "Gorizont"

Development and implementation of Directorix ™ digital ceiling pointers, connecting to a single content management platform

New solution

Initium developed and implemented in Horizon shopping and entertainment complex a completely new digital product in the segment «Digital Pointer Directorix™». Digital pointers support dividing the screen into thematic blocks - thus simultaneously displaying different content is supported. Additional widgets are supported. One of the sides of the pointer can be made in the form of a light box. The design of the pointer and the height of the suspension can be easily changed without dismantling the device. Content management takes place in the Directorix ™ system. The administration changes the content of indexes centrally, throughout the network, and can set up separate content and advertising campaigns for each pointer.

  • Ростов-на-Дону
  •  2016
  •  ТРК «Горизонт»


These pointers will convert visitors into buyers shopping center, providing an additional way to keep people on the optimal route to the purpose of the visit. Pointers also increase visitor loyalty - modern equipment, the use of digital-innovations improve the mall's reputation among the public and competitors. Also, digital pointers will provide the administration with an additional inflow of funds through the sale of advertising space to tenants..


  • Combines navigation and display of ads - the screen can divide and simultaneously display any content according to the size of the blocks specified by the script
  • It directs visitors to the point of sale, using smart-triggers and navigation technology
  • Case branding
  • Double-sided display content - variativen in the assembly, according to the customer on one side is possible to install light-box
  • Adjustable height of the suspension - with the size of more than two meters, remains functional mobility by means of universal mounts that can adjust the height
  • Displaying the dynamic high quality content (3840x600 px) by 86-inch screen Ultra Stretch
  • Using the scenario: content management can be synchronized with the work of other means of communication - tablet, mobile application, website - working on the Directorix™

Video about the project

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