Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

+7 (495) 847–69–80

Interactive Navigation for Decathlon

Pilot interactive navigation project for a sporting goods store

ALWAYS ACTUAL

The assortment of the store changes all year round, and the sports store - every season. Replacing signage, printing new cards literally haunt the administration. A digital signage with a built-in map editor will save the situation - no printing costs, just a few clicks of the mouse. And if you go further and make digital signage interactive, then why not give the client the opportunity to independently find the product?


That is the solution, Directorix Retail, we provided the Decathlon sporting goods store in Altufevo.

  • Москва
  •  2018
  •  Decathlon

WAY TO GOAL

The touch terminal installed as part of the Decathlon pilot project supports two functions: navigation and information.

The visitor can find products by keywords in the sections devoted to a particular sport. For example, if you look for figure skates and skaters, the system will recognize the request and will lead to the appropriate section.

The interactive terminal also informs visitors about promotions and discounts of the store. Having become interested, the buyer can click on the banner and immediately go to the page with the description of the discount, and at the same time - the route to the stand with the promotional item.

FASTER, EASIER, REAL

Store managers have access to the built-in map and content editor. When changing the season and rearrangement, the end of promotions and the beginning of sales, the binding of departments and announcements are replaced by the staff themselves.

This solution reduces the gap between the event and the appearance of information about it on the screen, allows the store to independently manage the appearance of changes on the map. For a sports store with its dynamically changing assortment, this part of the system is especially important.

The system also has a development perspective - integration with the store’s databases and website directly.

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