Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

+7 (495) 847–69–80

Trading terminals for the retail network «Daughters and Sons»

Implementation and development of the terminal trade project in the federal retail chain «Daughters and Sons»


The company Initsium works closely with the retail sector. One of our longest projects for retail is the introduction of terminal trading in the federal network of children's goods, «Daughters and Sons».

«Daughters and Sons» is a large chain of stores. At the moment, it has more than 160 stores in 85 regions of the country. An assortment of over 55,000 products from over 500 suppliers. Oversized items occupy a large share: strollers, cribs, children's sports equipment, etc.

The sales network introduces annually installs our interactive terminals - more than 110 points of sale have been equipped with them since mid-2014. Using common practice as an example, we argue that average store sales typically increase as a result of Know2buy™ by 12%. In the project, this trend was confirmed. The Initium continues to develop the project, which is gradually scaled to all retail stores of the customer.

  • Russia
  •  2014
  •  Дочки-Сыночки


It is not surprising that it is difficult for such a large retailer to place absolutely all of their goods at a specific point of sale. The buyer, having not seen the desired product, acts simply - goes to competitors. In this situation, the solution to terminal trading came to the rescue Know2buy™. What are the benefits of terminal trading for the customer?

  • Savings in space - a demonstration of the entire range of the store
  • Partial replacement of seller functions by buyer
  • Effective marketing with digital and POSM (banners and coupons)
  • Increased conversion of store visitors to customers
  • Sales Training
  • Store sales growth


The functionality of the terminal trade solution for «Daughter-Son» was developed based on the specifics of children's retail and customer needs.

  • Touch terminals Know2buy™ «Storefront»
  • Detailed information about products online: descriptions, specifications, reviews, 3D reviews and videos
  • Standby banners
  • System of tips and pointers next to the goods
  • The function of calling the seller-consultant to the trading terminal
  • Unique expert system for the selection of children's products
  • Self-placing orders with delivery


To achieve commercial effectiveness, a joint team of the Initium and the «Daughters-Sonochka» network within the framework of a comprehensive project:

  • Developed a special version of terminal trading Know2buy™, adapted to the specifics of children's retail and the needs of the target audience
  • Carried out the effective implementation of trading terminals
  • Conducted staff training for effective sales using a terminal trading solution Know2buy™