Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia
Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia
Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia
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Shopping center "AVIAPARK" - the largest commercial property in Europe. Considering all the unique properties of the complex, the company Initium introduced the latest version of the interactive navigation system Directorix™. The system is designed for daily use in a dense stream of visitors.
The Directorix™ platform is highly reliable. One of the most important properties of the system - support for semi-autonomous mode. In this case, an Internet connection is needed only at the time of updating, and not constantly as in foreign counterparts. The system provides for a “hot” replacement of content, invisible to visitors to the mall. Information on the request is synchronized on all terminals or specific devices.
Shopping center "Aviapark" - a multi-level facility with a complex layout. At the end of 2016, there are over 500 tenants in it. Of course, without a developed navigation system, navigating in such a large-scale shopping center is not easy.
Initially, AVIAPARK was equipped with a foreign interactive navigation system installed on 26 interactive terminals. It was recognized as an ineffective management company and had a number of significant drawbacks: the time for updating information reached several weeks, visitors complained about inconvenient navigation and the lack of opportunities to find tenants, etc.
The administration of "AVIAPARK" constantly recorded the accumulating negative experience. As a result, in mid-2015, JSC Aviapark TVK turned to the Initsium to quickly replace the foreign interactive navigation with an adapted digital solution for shopping centers based on Directorix™ 3.0.
The main feature of the project - the introduction of interactive navigation based on foreign equipment, impose certain restrictions on soft stuffing system. Directorix™ platform helps adjust the system interface for all kinds of screens with any aspect ratio.
Using this feature, our team made one of the first horizontal interfaces on other people's equipment. Another “feature” of the system is the rotation of the map relative to the location of the person. This functionality allows you to quickly navigate in the mall and clearly understand in which direction the store is located from the visitor.
С введением интерактивной навигации Directorix™ , the administration of the shopping center received a convenient tool for interacting with visitors. Each action on touch terminals is reflected in statistics. Data for the IT and marketing departments of AVIAPARK are collected online and reflect a large number of parameters.
It is interesting to note in what conditions the administration of the AVIAPARK shopping center was and what experience the visitors of the shopping center received using alternative software from foreign developers.
Functional interactive navigation Directorix™ version 3.0, which features current solution TC fleet from the previous system of foreign developers.