Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

Our working time is Mo-Fr, from 10 a.m. till 7 p.m.
by Moscow, Russia

+7 (495) 847–69–80

District Center ADG Group - Angara

Directorix ™ interactive navigation has become part of the digital ecosystem of the first district center of Moscow from the ADG Group.

From the Soviet cinema to the progressive district center

The Angara District Center is the first facility of the ADG Group as part of the program for the reconstruction of old Soviet cinemas. Under one roof, 4 modern CGV cinema halls, leisure food hall, family cafes and restaurants, creative workshops and lectures, venues for fairs and master classes, sports sections and educational complexes for children, essential goods and services were opened. In the Angara there is everything for leisure of residents of the surrounding areas.



  • Moscow
  •  2019
  •  ADG Group

All for convenience

Multilingual interactive navigation on the Directorix ™ 3.0 platform gives the user information about the facilities, builds a route through the district center and reports on upcoming events.

Navigation includes widgets informing the visitor about; weather, time and traffic levels. Also, each information kiosk is connected to a single Hangar Digital Signage system, which is equipped with a face recognition system.

Design approach

Before Initium had a difficult task on the design of interactive equipment. Angara district center has a single style that combines the features of American cinema 50-ies and the echoes of the Soviet past. In this regard, interactive tables are made in a unique wooden case, perfectly emphasizing the atmosphere of the district center.

Also, the first wall-mounted interactive displays with a diagonal of 65 inches with a resolution of 4K are placed in the Angara. For ease of maintenance, design Initium department has developed a special housing that allows to carry out any maintenance operations without removing the stand from the wall.

Digital ecosystem

Directorix ™ interactive navigation; has become an integral part of this digital ecosystem. The single Angara platform connects interactive kiosks, a website, a mobile application and, of course, a digital signage with a face recognition system for displaying targeted ads.

Together, these solutions help to more effectively convey information to the client, as well as increase their loyalty, causing him positive emotions from visiting the first district center of Moscow.

Other projects